Redemption in the public eye: A continued look at the dark side of popularity, perception and greatness. (Part 2)

I’d first like to thank Conor for reading my post and being compelled to share his views on the subject of rebranding in sports.  I appreciate his willingness to be a guest writer on the subject and would like to welcome others to do the same in the future. ———————————– While my article dealt more…

The Art of Rebranding

The concept of branding is incredibly important in today’s world.  Companies pay millions for good PR and influential publicity all in the hopes to grow their brand and improve it in the eyes of consumers.  This happens in our personal lives too when we go about trying to change how people see or perceive us to be.…